
Blog post
Blog post
Plaintiff attorneys are moving beyond traditional billboards, using AI and technology to target cases, tailor strategies, and maximize settlements. To stay competitive, the insurance defense industry must adopt data-driven tools to analyze risk, counter plaintiff tactics, and strengthen negotiations. The time to act is now—before the gap widens further.
We all see the billboards every day, lining highways across the country. Plaintiff attorneys are spending money hand over fist, investing in outreach to file more lawsuits, for bigger and bigger dollar amounts. Litigation financing is a multi- billion-dollar industry, accelerating the trend of increasing indemnities and legal spend.
But in 2024 there is a new tool lurking on the horizon. The strategy is changing, and it’s not just billboards anymore. The plaintiff bar is investing in technology, AI, using data from contributory databases to take their effectiveness to the next level. A slew of new technology companies, funded by the Silicon Valley VC giants, are equipping plaintiff attorneys like never before. They are throwing gasoline on an already blazing fire.
These new technologies are helping the plaintiff bar to:
The time for our industry to respond is now. The insurance defense industry must arm themselves with data and technology that illuminates the way to a winning negotiation. By anchoring a negotiation in the best alternative to a negotiated agreement (BATNA), and by quantifying plaintiff attorney performance and venue risk, defense teams can level the playing field.
If we don’t get aggressive about fighting back, we will find ourselves on our back foot: one step behind a plaintiff bar that is getting more and more sophisticated every day. We can’t let the other side have the upper hand in negotiations.
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